A new age of website optimization is upon us! Welcome to the age of Voice Search Optimization! Remember back in the good old days (like 2017) when you would actually type out your search query. Yeah, it was pretty rough back then. Luckily for us, developers got tired of the getting thumb cramps from typing...
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5 Essential Ingredients for Website Marketing
Let's face it, the internet is a crowded place. Simply having a website does not mean it will generate leads or drive sales. However, by using an array of marketing channels, you can help your site stand out from the crowd and generate the business you are looking for. Here are 5 essential ingredients of...
Website Design Fundamentals
One of the most challenging aspects of building websites is planning the design and developing the content. Here are a few steps to help you decide what to put on your site. Set Goals The first step you should take when creating a custom website is to determine the goal of your site. Ask yourself...
Designing Websites Around Your Target Audience
Whether or not a site succeeds is based on many, many factors. Of course, every site has its own definition of success depending on the ultimate goal of the site. Informational sites are there to educate and inform. E-commerce sites end goal is to sell products. A service industry website’s purpose is to reach customers...
A Blog On Blogging and Why You Should Do It
Perhaps it’s a little redundant to write a blog on blogging, but blogging has now become an important part in marketing your website. As a matter of fact, some consider it the most important part. As I mentioned in another blog, the way to market your site not only involves having the right organic pieces...
How to Write Content For Your Website
Usually when I first encounter a new client needing a website, they are excited about the prospect of having their very own website for the whole world to see. They are full of ideas on how the website should look, what color scheme to use, which logo they want on the site, but they often...
What is Responsive Web Design?
In the past couple of years, you may have heard the phrase ‘responsive web design (RWD)’ being thrown around so there have been a lot of questions of what it is exactly. Essentially, responsive website design is the ability to design a website so that it maintains it’s look and ratio’s across a wide range...
Marketing Your Website
The goal of any website is essentially to provide information. Hopefully it’s done in a fashion that readers find useful or compelling. But how do you actually get people to your site to read that information? There are many ways for a website to be found such as though search engines, paid advertising, word of...
Choosing a WordPress theme
One f the great things about WordPress websites is that the designs are theme-driven. There are literally thousands of themes to choose from and sometimes it’s a bit overwhelming to try find the one that matches exactly what you are looking for. The good news is that most themes are highly customizable. However, to get...